According to The Globe and Mail’s Susan Krashinsky Robertson, Nike has permanently ceased sponsorship of Hockey Canada in the fallout of 2022’s sexual assault scandal.
Nike has been one of the organization’s biggest supporters since the deal originally began back in 1999. Nike originally paused its sponsorship in 2022, as did many of Hockey Canada’s other biggest backers, including Tim Hortons and Telus.
Bauer reinstated its deal with Hockey Canada earlier this month after Katherine Henderson took over as CEO and president of Canada’s top governing hockey body.
